CONVERTHERA

CONVERTHERA is a medical aesthetics brand based in Los Angeles. The project utilized AI-generated abstract imagery as part of the visual exploration, leading to the establishment of the color palette, typography, and core icon. Its first application was realized through packaging design, ensuring overall consistency while leaving room for further development in logo typography and broader brand extensions.

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It begins with a single frame and the question of how to fill it. Filmmakers, actors, and visual artists are familiar with the urge to answer this burning question. With careful composition, the image formed by a single frame can take on a life of its own and live in perpetuity in the minds of its audience. By stringing together a single frame with another, an entire narrative can be built.

It is not until we go beyond the frame, however, beyond what is immediately presented, that true meaning can be made. When we consider not just the immediate but the historical context of a film or actor, our understanding and appreciation deepens.

Throughout Anna May Wong’s career, her undeniable gravitas and masterful use of facial expressions left lasting impressions on Hollywood and beyond. Although her stardom was undeniable, her trajectory toward it was not easy.

Wong navigated the film industry in a time when Asian stars were few and far between, and the roles available to them were rife with stereotypes. Despite these obstacles and discrimination, she was a composer, breathing life and nuance into these roles with her powerful performances.

CHAGEE Grand Opening
Event Visual Design

CHAGEE’s first North American store opening at Westfield Century City Mall in Los Angeles presented an opportunity to translate the brand’s philosophy into a holistic experience. The concept merged Eastern tea rituals with LA’s cinematic charm, balancing Hollywood’s elegance with CHAGEE’s values of refinement and authenticity. The project included event visual identity, catering display, floral arrangements, tea card and Event Signage design, and an instructional microsite—together creating a cohesive atmosphere that bridged tradition and modernity, and celebrated the exchange and integration of cultures.

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Healing Within Ripples

Healing Within Ripples is an interactive installation using sound and light to explore the transformative power of emotional release, likening tears to rain that cleanse and ripple outward to reshape the world. Inspired by my father’s death, the work reflects on my struggle to suppress grief in a society that views crying as weakness, until the emotions could no longer be contained.

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