Light & Cognition

Light & Cognition is a conceptual exhibition identity project exploring the psychological impact of light. The design envisions an immersive lecture-experience where audiences learn how light shapes human perception and then engage in spatial experiments. The branding combines vibrant RGB primaries with a full spectrum palette, supported by bold typography (Noka, Magavolt) to convey a sense of brilliance and multifaceted energy. Deliverables include motion graphic visuals and exhibition branding assets.

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